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Editorial:
2012 - The Year LED Lighting Hit Price Parity
... The wrap up of April and start of May 2012 is proving to be a very interesting time for the LED lighting industry, and looks as though it will mark the point where solid state lighting is has really begun to achieve 'initial cost' price parity with the incumbent...
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2012
SSL Summit Series keeps its focus to Smarter, Better Lighting
Launched in 2008, the SSL
Summit has tweaked its mission to facilitate a future of better lighting.
October's New York City meet really hit the target, and we're picking up the
pace for LA/Long Beach April 3-4, 2012. The Summit brings together key lighting
influencers with industry thought leaders, pioneers, and innovators from the
across the solid state lighting eco-system to engage their visions of the future
of lighting.
Quality is the gate, the future is the focus...
Showcase participants and sponsors are vetted to separate
the wheat from the chaff... Look into the series information at www.SSLsummit.com
for the details. Sponsorships and showcase positions are available now, and
event registration will open in early January.
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Commentary...
2012 - The Year LED Lighting Hit Price Parity
... The wrap up of April and start of May 2012 is proving to be a very interesting time for the LED lighting industry, and looks as though it will mark the point where solid state lighting is has really begun to achieve 'initial cost' price parity with the incumbent...
View the
full story at the bottom of the current news page, or
if this is a back issue, go here...
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Sensor Electronic Technology, Inc. Receives Tibbetts Award at White House Ceremony LIGHTimes News StaffMay 15, 2012...Sensor Electronic Technology, Inc. (SETi) of Columbia, South Carolina USA, was honored with the Tibbetts Award for its critical role in research and development for the government under the SBIR program. The award was presented by the US Small Business Administrator, Karen Mills, to Dr Remis Gaska and Dr Michael Shur, at a ceremony held at the White House.
Dr Gaska and Dr Shur founded SETi in 1999 to develop III‐Nitride based electronic and optoelectronic devices. Under DARPA and SBIR funded programs SETi developed proprietary technology that led to the development of UV LEDs with peak emission wavelengths ranging from 230nm through 365nm that can disinfect (kill bacteria) water.
The highly esteemed Tibbetts Awards, named after Roland Tibbetts, who was instrumental in developing the SBIR program, are presented to companies and individuals from all over the United States who are models of excellence in high technology.
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Fraunhofer IPMS Makes Available Evaluation Kits of See-through OLED-based Head Mounted Display Eye-glasses LIGHTimes News StaffMay 15, 2012...Fraunhofer Institute for Photonic Microsystems (IPMS) has developed see-through, head mounted OLED microdisplays for data eye-glasses, based on IPMS/COMEDD’s patented “bidirectional” OLED microdisplay technology. The device consists of an active OLED matrix and embedded photodetectors. Fraunhofer points out that HMDs are widely used in certain professional and academic markets to combine the user’s view to the real world with additional virtual information.
An interactive see-through HMD provides a human computer interface. Fraunhofer's head mounted display has a head-tracker, data-glove, and eye-tracker to enable the user to interact with the virtually shown content. A big disadvantage of state-of-the-art see-through HMDs are the unhandy dimensions. Due to the accessory elements, at the moment interactive state-of-the-art see-through HMDs have significant dimensions and a restricted mobility.
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Astronics to Supply LED-based Cockpit Lighting Panels for Newest Light Learjet Aircraft LIGHTimes News StaffMay 15, 2012...Astronics Corporation of East Aurora, New York USA, a provider of technologies for the global aerospace and defense industries, announced that its wholly-owned subsidiary, Astronics Luminescent Systems, Inc., was selected by Learjet Inc., a subsidiary of Bombardier, to supply the illuminated instrument panels for its newly introduced Learjet 70* and Learjet 75* light business jets. Astronics will provide a complete suite of instruments panels that are illuminated with LEDs which provide increased reliability while reducing power consumption.
Peter J. Gundermann, President and Chief Executive Officer of Astronics, commented, "Being selected as a supplier for the new Learjet 70 and Learjet 75 aircraft speaks to our best-in-class technology and the strong relationship we have built with Learjet over the years. We believe the quality and performance of our cockpit lighting products complements the innovative flight decks Learjet designs into their aircraft.”
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Bridgelux and Toshiba Achieve Performance Record for Blue 8″ GaN-On-Silicon-based LEDs LIGHTimes News StaffMay 14, 2012...Bridgelux Inc. of Livermore, California USA, and Toshiba Corporation, announced they have created a Blue class 8” GaN on Silicon LED chip that emits 614mW. The 1.1 mm square chip operates at 350 mA with a forward voltage <3.1V. Like several other LED companies, Bridgelux is continuing to actively develop GaN on Silicon LED technology. (See
Coverage).
The announcement comes just months after Bridgelux and Toshiba signed a joint collaborative agreement this year. The companies plan to further accelerate their development efforts for LED chips. Toshiba has also reportedly invested in Bridgelux. The goal of the investment is to boost Bridgelux's GaN-on-Silicon LED chip technology development efforts with the help from further development of Toshiba’s silicon process and manufacturing technology. Toshiba is the latest in a string of Bridgelux investors that see the potential for GaN-on-Silicon LEDs.
(See Coverage).
“Toshiba and Bridgelux have already been engaged in the development of the technology, and the equity investment brings both companies one step closer to a more strategic relationship and achieving our shared goal of driving down the cost of Solid State solutions for the general lighting market,” said Bill Watkins, Bridgelux Chief Executive Officer.
“We are pleased to achieve the best-reported 8” GaN-on-Silicon LED performance through our joint development activities with Bridgelux. We will continue to pursue more advanced development targeting commercialization of the technology,” said Makoto Hideshima, Executive Vice President of Semiconductor and Storage Products Company, Corporate Vice President of Toshiba. Intematix ChromaLit Contour Enables Omni-Directional LED-Based Replacement of Incandescent Light Bulbs LIGHTimes News StaffMay 10, 2012...Intematix Corporation, a developer of patented phosphors and phosphor components for LED lighting based in Fremont, California USA, announced the availability of ChromaLit™ Contour. ChromaLit Contour reportedly allows lighting manufacturers to produce omni directional LED-based lights equivalent to 60, 75 and 100 watt incandescent bulbs. Intematix also offers A Lamp reference designs for these systems.
Intematix claims that its ChromaLit remote phosphor can reduce LED costs by 25% compared with conventional LED light bulb designs while offering precise color matching and exceptional light quality. The company says that ChromaLit Contour exceeds Energy Star and China Quality Certification lighting requirements. Intematix points out that ChromaLit Contour offers: uniform, glare-free and diffuse light; 330 degree lighting distribution; standard color rendering options up to CRI 90; a choice of color temperature from 2700K to 5000K; and precise color matching.
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Neighborhood Sign Gets Updated with Plexineon LIGHTimes News StaffMay 10, 2012...The San Diego neighborhood of Hillcrest, has had a 25-foot neon sign for more than 70 years. However, recently, the neighborhood updated the sign with LED lighting from Plexineon. The original sign was presented to the community in 1940 as a gift from female shopkeepers, and it was refurbished in 1984. But it was recently retired and replaced by a replica: a new sign created with iLight Plexineon White Series fixtures. The result is a sign that looks like its predecessor, while offering all the benefits of LED technology. The original neon sign was prone to damage. Repairs were costly as well as inconvenient, causing traffic disruption each time the sign required a fix.
“Inevitably a truck or car with a tall antennae would pass under and take out a unit,” said Terry Kitaen, Senior Account Executive at Signtech Electrical Advertising, Inc., the company that performed the repairs. Kitaen suggested duplicating Hillcrest’s classic sign with a new sign offering the bright, nostalgic glow of neon, without the fragility. For the job, he had the perfect product in mind. Kitaen took a sample of Plexineon to a meeting with the Hillcrest neighborhood association. “I pounded a desk with it over and over to show how durable it is,” he said. “They loved it.”
“The quality is beautiful. If you didn’t know we replaced the old sign, you would never guess,” Kitaen asserted.
With the project go-ahead, Signtech worked closely with iLight to ensure the new sign would be a worthy successor to its predecessor. The new sign was ready in time to be unveiled at the neighborhood festival. Kitaen says it looks just as he hoped, with White Plexineon outlining each letter. Osram Illuminates 2012 European Football Championship LIGHTimes News StaffMay 10, 2012...
Osram of Germany will installing the latest light technology in four stadiums for the European Football Championship, which is to be held in Poland and Ukraine from June 8 to July 1, 2012. Osram will supply LED lighting solutions for the stadium façade, which is to be used as a gigantic screen.
"In a stadium, a range of very different lighting situations must be catered to in a small space and these require individual solutions. This is where our competence as a full liner comes into play, enabling us to provide one-stop solutions," said Klaus-Günter Vennemann, CEO of the General Lighting Business Unit at Osram. Along with Warsaw, the stadiums in Gdansk and Kiev will also be equipped with light solutions from Osram. A further one is planned in Lviv.
Some 1,700 LED luminaires from the Osram subsidiary Traxon will light up the shell of the stadium in Poland's national colors of red and white. It will serve as an atmospheric light that is visible from far away.
"We have successfully transformed the façade into a giant screen on which we can display a range of light patterns, match scores and the names of players and goal keepers on the outside of the structure," explained Bogumil Stepan, Managing Director of Osram in Poland.
According to Osram, the segments of the interwoven shell of the building are fitted with dimmable Linear XB 36 LED luminaires which are anchored by specially developed holders. These permit uniform illumination of the individual panels. Osram notes that unique effects can be created in combination with an intelligent light management system.
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Luminus' New LED Light Engine for Spot Lighting has Embedded Drive Electronics and IP65 Rating LIGHTimes News StaffMay 10, 2012...Luminus Devices, Inc. announced today the availability of its new MD10 light engine. The MD10 is a fully contained single chip, high lumen density source designed for a variety of indoor and outdoor lighting applications. It is available in 800 and 1100 lumen output levels and color temperatures of 3000K and 4000K.
The company says that in spot lighting applications, the MD10 can provide over 17,000 candelas into a 9 degree narrow spot beam angle. The MD10 also comes in a choice of other beam angles such as: medium, flood, wide flood, and elliptical. The integrated power conditioning reportedly allows 24VDC power input. The light source also has integrated 0-10V dimming. Luminus says that additionally, the light engine uses on-board smart controls for thermal protection to ensure long life and reliability.
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Commentary & Perspective...
2012 - The Year LED Lighting Hit Price Parity Tom Griffiths - PublisherMay 3, 2012...The wrap up of April and start of May 2012 is proving to be a very interesting
time for the LED lighting industry, and looks as though it will mark the point
where solid state lighting is has really begun to achieve 'initial cost' price
parity with the incumbent technologies, in key applications. In a sense, Cree
kicked off the highest profile 'first shot' with its original CR series of LED
troffers announced in the 2nd half of 2011. With that product family, the industry
saw an 'architectural grade' troffer that came in at about 10% over the price
of its fluorescent competitors, while offering some efficiency advantages, and
the standard maintenance and controllability benefits that naturally come from
a well-designed LED-based luminaire. If you needed to do a lighting retrofit
anyway, and you needed it to either be attractive (architectural) or dimmable,
there was now an option that filled the bill in that same $200-ish price point.
Most competitive LED-based products were still in the $300+ bracket, which was
not out of the ballpark, but they did have to deal with a higher burden of demonstrating
operating payback to overcome the higher initial cost.
More recently, Lighting Science Group introduced its new LED
Roadmaster street light, which they proclaimed to be in cost parity with
traditional street lights. Ever the skeptic, a call seemed in order, primarily
to establish their opinion of what a traditional street light costs. The answer
was clear enough, as their spokesman replied, "right around $250".
For anyone unfamiliar with the lighting market, outside of what you see on the
shelves of your big-box home improvement retailer, there really isn't "a
price" for "a particular" luminaire. The commercial purchaser
is looking at packages that could include design help, financing, installation
or complex volume discounts, and the LED lighting players understand that and
work within those same channels. As a result, you are dealing with the MSRP
kind of model at the extreme, meaning its more of a bell curve than fixed price
range. So good news, right around $250 is a good answer to price parity with
the incumbents.
The announcements continued this week with Cree's new SR
series, which are architectural-grade downlights that sit in price parity
with with their twin 26-watt fluorescent competitors (or 150W incandescents,
which were used where light quality or 'what it looks like when you look up
into the can' mattered). Price parity again needs definition, and in a chat
with David Elien, VP of Cree Lighting, he pegged those in the $100-$200 general
price range. At 80 lm/watt they give a serious butt-kicking to to their competition,
bettering the fluorescents by 40-50% in delivered efficiency. We are used to
LED lighting making its case with the long lifetime, to help offset what has
been a much higher initial cost. You needed the bulb replacement and maintenance
costs to factor into the whole picture to get your 2-5 year type of payback.
In this case the 75K hour lifetime is just frosting on the already price-competitive
cake. Sweet!
Looking more and more like the Dell Computers of lighting (a small-ish company
at the outset, looking to become a 'major' against companies that are multi-billions
in size in a heavily entrenched market space), Cree didn't stop with the SR.
They've also introduced the KR
series, which is intended to reach the still more price sensitive spec/contractor-grade
market. At 54 lm/watt, and more like a 50K hour lifetime, it's not squeezing
the technology quite so hard, which allows it to stand toe-to-toe with the less
rigorous 13- to 26-watt fluorescent downlight space, especially when you consider
dimming requirements, such as in California's Title-24, where certain 'first
switches' are required to turn the lights on to less than 100% brightness. Fluorescents
that are happy with that aren't typically going to be the cheap ones.
It's not just the LED lighting pure-plays that are making strides for price-parity.
Lithonia announced this week that they have introduced the L-series
downlighting modules that are consist of light-engines and trim that are
designed to fit into standard 4, 5 and 6-inch cans. No promise on the price
(I didn't check with them), but they're big, and not unaware of the market,
so I'd guess within 10-15% or less against 'the competition'... being big has
some advantages, but that's why we call it an entrenched market. With
the recent price plummet we've seen in LED replacement lamps, things haven't
stopped with the luminaires. 2011's range of $30 to $100 has collapsed to more
like $15 to $50, with the high end being very-very efficient, and the low end
being in that 40-50 lm/watt range we see in CFLs (but with the LEDs are often
dimmable and usually better light).
While the bulbs won't get all the way there for a few years, when it comes to luminaires/fixtures, 2012 is going to be remembered as the year price parity arrived for LED lighting in the commercial market. If you have questions about
the solid state lighting and compound semiconductor industries or
have
news or views to share, we want to hear from you! Feel free to contact
us anytime.

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