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2010-04-29 |
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Editorial:
Driving down the costs - Part 1
... One of the common questions we get from those outside of the "chip head" side of the industry is, "Why don't they just make the LEDs (and/or solar cells) cheaper? It can't be rocket science." Well, actually, part of it is, or nearly so, and others parts are driven...
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For the latest news dedicated to LEDs
in general lighting, tune to Solid
State Lighting Design. Applications updates, the latest luminaires and wins,
subsystems and componentry in support of lighting in and around the built environment,
it's all there!
2012
SSL Summit Series keeps its focus to Smarter, Better Lighting
Launched in 2008, the SSL
Summit has tweaked its mission to facilitate a future of better lighting.
October's New York City meet really hit the target, and we're picking up the
pace for LA/Long Beach April 3-4, 2012. The Summit brings together key lighting
influencers with industry thought leaders, pioneers, and innovators from the
across the solid state lighting eco-system to engage their visions of the future
of lighting.
Quality is the gate, the future is the focus...
Showcase participants and sponsors are vetted to separate
the wheat from the chaff... Look into the series information at www.SSLsummit.com
for the details. Sponsorships and showcase positions are available now, and
event registration will open in early January.
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Intematix Claims Price-Performance Benchmark with Warm White LEDs SSLighting Design News StaffApril 29, 2010...One of the key barriers in the adoption of LED lighting is the initial cost. Intematix, an innovator in phosphors and LEDs, reports having achieved the pricing benchmark of below 1-cent per warm white lumen with the company's C1109D LED.
The Fremont, California-based company introduced its C1109D, which ranges from 450 lumens at 143 lumens per dollar in cool white, to 345 lumens at 110 lumens per dollar in high color quality warm white. The ceramic-packaged LED is nominally rated at just 4.7 watts. Intematix boasts that the typical incandescent bulb would require 25 to 30 watts for an equivalent light output.
As with other Intematix patented chip-array-on-ceramic LEDs, the C1109D leverages Intematix' widely recognized patent-backed phosphors, with special production techniques, to deliver what the company says is impressive color quality and highly controlled bin selections. At 4.7 watts, C1109D series delivers 95 lumens per watt (lm/W) from the 5000K correlated color temperature (CCT) cool white version. The 3000K CCT warm white version has a high color rendering index (CRI greater than 80) and a luminous efficacy of 73.4 lm/W.
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SSL Summit Announces Co-Chairs, Introduces Agenda for September NY Meet SSLighting Design News StaffApril 29, 2010...SSL Design's 2010/2011 SSL Summit series
has kicked off with the introduction of its New York co-chair team which includes
Wiedenbach Brown CEO Christopher Brown, and Lightswitch Architectural's Avraham
Mor. In addition, the SSL Summit organizers have posted the topic agendas for
both the Sept.
14-15 New York conference, as well as for the Jan. 2011 LA event.
"The SSL Summit is all about quality, and our co-chair selections are
an instrumental part of shaping that overall quality theme," commented
series organizer and SSL Design and LIGHTimes publisher, Tom Griffiths. "Chris
Brown has served the US lighting and property operator communities' moves towards
energy efficiency literally for decades. Most notably, in 2007 he completed
13 years as chairman of the Energy Committee of the New York Building Owners
and Managers Association (BOMA). Over on the lighting design side, Avi Mor is
considered one of the more outspoken advocates of commonsense approaches to
deploying LED lighting, and has a considerable track record in implementing
quality solutions that are showing real benefits and providing payback to his
clients. Between the two, we are confident the Summit will be successfully reaching
into both ends of the larger lighting decision maker community, to bring them
the information they need to stay ahead of the curve in this rapidly moving
technology."
Participants who receive product or company exposure, whether as speakers,
sponsors or showcase participants, are vetted to assure their truth-in-advertising
and basic quality checklist by the Summit program committee. Day 1 of the program
is geared towards the needs of lighting decision makers, including property
operators, architects, lighting designers and consultants, and concludes with
an evening cocktail showcase reception where attendees enjoy high-level networking
and hands-on time with vetted products . A limited number of complimentary registration
invitations are extended to members of the decision maker community based upon
referrals from sponsoring companies. Day 2 provides additional depth in issues
of specific relevance for luminaire designers and the component and solutions
providers that support them. "This isn't an event that is about body count.
It's about how to truly separate the wheat from chaff, and when you vet for
quality as we do, you end up with not just a quality solution-focused event,
but a truly high quality networking and business conference," concluded
Griffiths. Mitsubishi's Diamond Vision Display System Installed at JAM Square in Japan LIGHTimes News StaffApril 29, 2010...Mitsubishi Electric Corporation reports that it has completed the installation of a Diamond Vision large-scale display system at JAM Square in JR Kokura Station in Kitakyushu, Japan. The new screen will be officially unveiled on May 7, 2010.
The screen measures 4.2 m wide and 2.3 m tall and incorporates the latest digital screen controllers and high luminance LEDs aligned in a 6 mm pixel pitch. JAM Square is a popular venue and rendezvous spot for a variety of events. It reportedly attracts 150,000 visitors per day.
The Diamond Vision screen is similar to Diamond Vision screens found in many baseball and football stadiums and other mass audience venues. It will display local tourist information in addition to business and event advertisements to help bolster the local economy.
Mitsubishi Electric has recently installed numerous other Diamond Vision displays worldwide, including:
A 600-inch display at Kumamoto's KKWING in March 2010, a 700-inch display at Toda Kyotei (boat racing) in March 2010, a 1,036-inch display at Kleenex Stadium Miyagi (baseball) in March 2010.
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Logic Announces Availability of its DLP LightCommander Development Kit LIGHTimes News StaffApril 29, 2010...Logic announced the general availability of the DLP LightCommander, a development kit that enables users to easily integrate Texas Instruments’ Digital Light Projection (DLP) technology into light processing applications. The kit is designed to accelerate optical, electronic and system software development. Logic designs, manufactures and supports the DLP LightCommander and is showcasing this latest development platform in booth #1438 at the Embedded Systems Conference this week in San Jose.
The DLP LightCommander is a complete system comprised of modular assemblies that enables customers to prototype potential DLP applications in a matter of hours instead of days. The DLP Light Commander has a modular architecture, which includes an optical light engine, industry standard interfaces, and application software to expedite system development requiring high-speed spatial light modulation.
The DLP LightCommander contains a light engine comprised of an LED illumination module and a core optical module. At the heart of DLP technology is the Digital Micromirror Device (DMD). The Texas Instruments 0.55 XGA Chipset powers the DLP LightCommander. The DLP LightCommander also includes software to control the DMD timing for programmable, variable speed spatial light modulation. The user-defined DMD control includes binary patterns, 8-bit gray scale and video projection mode. Drive to Make Consumer Products Smarter About Energy Consumption and California Smart Electronics Act Bill Scott McMahan, SSLightingDesign News EditorApril 26, 2010...California, a U.S. state which is often at the forefront of establishing environmental and conservation laws and regulations, is home to a Representative Michael Honda of the state legislature. Michael Honda, a State House Representative of California District 15 introduced a bill to make consumer electronics smarter in terms of energy consumption and conservation. The bill called, the "Smart Electronics Act" H.R. 5070. which was introduced last week, hopes to add energy consumption management methods and technologies to individual consumer electronic devices.
Marvell Semiconductors supports the bill. Sehat Sutardja, Chairman, president and CEO of Marvell Semiconductors, Inc. stated, "Every year, people around the world consume energy from billions of new electronic products—from smartphones, to tablet computers to televisions. All our efforts to make energy consumption more efficient through 'smart grids' and 'smart meters' are wasted if we still have dumb products. The Smart Electronics Act is landmark legislation that will ensure that those new products are more energy efficient and earth-friendly, reducing our resource demands and carbon footprint for generations to come."
From lights that stay on when no one is around, to DSL and WiFi routers that are always on, to to clock's, stereos, microwaves, and other consumer electronics, all these devices can put a invisible drain on electric power consumption. Many of them do so even when in the "Off" state. Many devices are obviously "dumb" electricity hogs, or at least "dumb" electricity sippers.
LIGHTimes SecondPage members login for more. Guests can view membership details.
Automotive Supplier Hella to Expand in North America and Offer LED Street Lights LIGHTimes News StaffApril 26, 2010...Hella, a Germany-based producer and developer of LED lighting for cars, plans to increase production volumes in Mexico. The company also says that it will start a line of non-automotive products including LED-based street lights.
Dr. Martin Fischer, president of Hella Electronics Corporation and the head of the company’s Corporate Center USA in Plymouth Township, Mich., at the annual SAE (Society of Automotive Engineers) World Congress in Detroit said that Hella expects to increase its electronics business in North America at an annual rate of 20 percent over the next three years.
Fischer predicted that demand for more fuel-efficient cars and light trucks will spark additional sales for its electronic components.
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Our news features are reported
by the LIGHTimes staff writers.
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Commentary & Perspective...
April 29, 2010...One of the common questions we get from those outside of the "chip head"
side of the industry is, "Why don't they just make the LEDs (and/or solar
cells) cheaper? It can't be rocket science." Well, actually, part of it
is, or nearly so, and others parts are driven by the economics including "economies
of scale" that everyone is always so knowledgeable about. Make no mistake,
we'll get there, but it is a process of innovation that will follow an evolutionary
path, helped along with some occasional breakthroughs. In the first of this two-part
commentary, we'll cover what's happening to move those costs down at the bottom
and in some detail at the top of the chain, with Part 2
aimed at the middle and fleshing out that view from the top a bit more.
Materials and reactors... It all starts, not surprisingly, at the bottom.
For those coming from a higher level of the food chain, the simplest analogy
the industry offers is that making semiconductors is like making a pizza. You
have a crust, called a substrate, that everything is layered on. Then comes
the sauce, which is a blend of just the right main ingredients, and little added
"spices" that make it unique to the particulars of the kind of pizza
you're making. That sauce is the "epitaxial layers" or simply "epi".
In this case, you cook it while you add the secret ingredients that make up
the sauce, and what you get at the end is an "epi-wafer". Some of
the ingredients manufacturers blend include gallium, indium and arsenic (called
"source metals"), along with other ingredients, which are basically
vaporized and then showered very precisely over the sapphire or silicon-carbide
substrate in big things called epitaxial reactors. The most common of the volume
production techniques is to use MOCVD, or metal oxide chemical vapor deposition.
Taken one word at a time, the name is actually pretty sensible.
Those machines are not cheap, running probably $1.5M to $2M+ each, nor are
they simple. They use a lot of electricity and take a fair amount of time to
get the layers just right. The rocket science in the machine itself is how to
get exactly the right amount of everything even blended, across the whole substrate,
on multiple substrates at a time, to tolerances in the range of hundredths of
a millimeter. The objective is uniform coverage that minimizes the "defects"
which may be holes, or cracks, or shortage or overages of elements in the material
that's supposed to be there. How well you do at this step will set the stage
for the overall yield, or "percentage of good devices" you get from
a wafer. More is better, since you go to all the trouble, time and expense of
getting the materials on there, you want every square millimeter to be useful.
The reactors take time to do their job, take time to finish one run and set
up for the next, and also need maintenance (as you can imagine, flowing a bunch
of hot metals at high pressure take their toll on the equipment). There is also
a need to purge out anything that's not part of the formula for any particular
run, so changing from one color LED, or efficiency level of a solar cell, to
another, takes time to clean the previous formula's leftovers out.
Improvements are happening, and while incremental, they are noticeable. A few
years back, at one of our Blue conferences in Taiwan, currently the larger of
the "Big 2" when it comes to our world of non-silicon epi-reactors,
Aixtron, was sharing the migration path
to larger wafer sizes. In the simplest context, edges are useless for putting
devices on, and the larger the wafer, the lower the ratio of "useless"
edge to "useful" interior. A move from 2-inch to 4-inch, and then
4- to 6-inch wafers can provide a substantial increase in the yield per square
millimeter from each run if (big if) you can maintain the uniformity. Veeco
has made a big push recently to clearly communicate its intention to drive the
fabrication costs, from the substrate through a device ready to packaged, down
by a factor of 4 by 2015. According to Jim Jenson, Veeco's VP of Marketing for
their MOCVD business, these reactors, and their accessories, currently make
up about 50% of the capital expense of an LED fab. Their model K465i, introduced
in January, has brought in a new approach to the deposition nozzle (technically,
their "uniform flow flange") that has enabled a whole bunch of things
to get better all at once. Jensen claims that their customers have seen yield
improvements from what has traditionally been in the mid-70% range to something
more in the 90's with this update. That represents just a yield-based cost reduction
of 20-25%. Yield improvements ripple through the whole LED manufacturing process,
as a higher percentage of good devices means that for the same amount of work
at each step (such as fabrication of the chips and testing), more LEDs get produced.
Changes to the line have also shortened the time it takes to get a new reactor
up to speed, with recent results being customers having being able to take delivery
of one of the reactors, and fully qualify their process on it in just 2.5 months.
LEDs, the other rocket science... It wasn't that long ago that packaged
"lighting quality" LEDs were running at $10 for 100 lumens, or 10-cents
per lumen (remember, blue and white weren't commercially available until around
2002/2003). Announcements in the last few months have shown us 2-cents per lumen
(Cree), then 1.5-cents (Bridgelux), and most recently less than 1-cent for warm
white (Intematix, part of today's news). It's assured that Philips, Osram, Nichia
and others out there aren't standing pat at 10-cents per, they just didn't happen
to specifically promote the price in the their announcements. That's a factor
of 10 decrease in something like 5 years. We'll discuss what's driving that
in the next installment of this commentary.
Supporting components... Suffice it to say in Part I here that there's
room for improvement in both drivers (which feed and control the LEDs) and power
supplies (which feed the drivers). The capable and reliable ones aren't cheap,
especially when it comes to the power supplies.
Integrated lamps and luminaires... When do we get a $5 LED lightbulb?
Maybe never, but not because it can't be done, but rather because it won't make
sense to. At some point, a product becomes "cheap enough" that mass
market adoption proceeds simply because it is a better solution than what existed
before. One of my continuing favorite examples to evaluate some of what is happening,
and what we think will happen in this industry, is the progression of the PC
market. Introduced in the early 1980's, they started out as $2000 tools, and
$1000 toys. You had to really need one for business at $2000, and most mid-sized
or larger companies were doing just fine on the "cost per terminal"
with their existing minicomputers. Small businesses had nothing in the way of
a computer, and couldn't afford the $50,000 to $100,000 or more for their few
employees who would benefit. $2000 for the PC, plus another few thousand for
what was likely custom software, was way better than paying an extra accountant
$30K a year (back then) to do the math on paper. As the business-level machines
came closer to $1000, the 20-50 seat installations began to make sense as well,
and massive adoption proceeded. Later, $500 PCs put them in most of our homes,
but did you notice, they didn't keep heading on down to $300, or less (other
than rare deals, so super-strippers)? The distribution channel (retailers) couldn't
make the money they needed at that kind of price, and having PCs in every consumer
electronics store drove far more sales than a lower price (by mail order) every
would. They hit the value point at $500 and have stayed there, with features
and capabilities being added, rather than prices proceeding lower.
We can expect to see much the same approach in LEDs, and interestingly, there's
a bit of a challenge picking what that number might be. We'll explore some of
what is driving that for replacement lamps ("bulbs") and luminaires
in the next installment. (Continue to Part 2)... If you have questions about
the solid state lighting and compound semiconductor industries or
have
news or views to share, we want to hear from you! Feel free to contact
us anytime.

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