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Editorial:
Breaking SSL barriers... and ratting out the fiends
... "Records are made to be broken," quotes the old adage, and it is never more true in vibrant technology areas such as LED lighting. Two of solid state lighting's 'technology barriers' have recently been broken with a recent announcement from Cree of lab results for 200+ lumen-per-watt (lm/w) from...
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2012
SSL Summit Series keeps its focus to Smarter, Better Lighting
Launched in 2008, the SSL
Summit has tweaked its mission to facilitate a future of better lighting.
October's New York City meet really hit the target, and we're picking up the
pace for LA/Long Beach April 3-4, 2012. The Summit brings together key lighting
influencers with industry thought leaders, pioneers, and innovators from the
across the solid state lighting eco-system to engage their visions of the future
of lighting.
Quality is the gate, the future is the focus...
Showcase participants and sponsors are vetted to separate
the wheat from the chaff... Look into the series information at www.SSLsummit.com
for the details. Sponsorships and showcase positions are available now, and
event registration will open in early January.
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JSR Launches Materials for High-brightness LEDs LIGHTimes News StaffMarch 9, 2010...JSR Corporation has announced plans to launch a series of specialized materials for high-brightness LEDs.
The new series of performance materials goes by the name of "Lumilon". JSR plans to offer its materials to help meet the growing market needs for high-luminance LEDs.
The launch of Lumilon will reportedly include five series: the Lumilon EN series - an organic-inorganic hybrid sealing material used in packaging processes; the Lumilon HR series - a high-refractive coating material; the Lumilon SC series - an inorganic spin-on insulating material used in the fabrication processes of LED chips; the Lumilon DE series - which enables patterning with the exposure of same materials; and the Lumilon LP series - a photoresist material for the lift-off process used in electrode formation. Company News Release
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March 9, 2010...Digi-Key an international electronics distributor and Seoul Semiconductor, an LED product developer and supplier, have entered into a global distribution agreement. Digi-Key will now distribute the full range of Seoul Semiconductor’s products, from the smallest DC LED to the company's AC LED, Acriche. Products stocked by Digi-Key are available for purchase on Digi-Key’s global websites. Additionally, these products are slated to be featured in future print and online catalogs.
“With technology breakthroughs increasing brightness, or lumens per watt, at lower price points, the interest in LEDs continues to grow dramatically,” said Dave Doherty, Digi-Key’s vice president of semiconductor product. “With products such as Seoul Semiconductor’s Acriche AC LED, we are confident a global partnership will benefit our customers.”
An official of Seoul Semiconductor, said, “The Digi-Key Lighting Partners Program will link our customers to the entire eco-system surrounding the LED, helping them get to market faster.”
Seoul Semiconductor News Releae 57 Express Installs Unique LED Sign LIGHTimes News StaffMarch 9, 2010...57 Xpress was looking for a creative way to draw people to their business of doing oil changes, body work, and lube services for automobiles. Advantage LED helped them create a customized, one-of-a-kind advertising display.
Crystal Reed, manager of 57 Xpress was looking for a way to draw people into her business. After visiting their web site, Crystal contacted AdvantageLED signs to discuss the costs and benefits for putting up an outdoor advertizing display. She worked with AdvantageLED signs and came up with a very creative design for her business, which would draw attention to it and bring customers into the shop.
“We have had numerous positive comments from our customers about our new sign.” said Ms. Reed. AdvantageLED News Release
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LED Driver Reduces Lighting Product Size and Cost LIGHTimes News StaffMarch 9, 2010...Diodes Incorporated has introduced a 1 A rated linear mode constant current LED driver specifically designed to reduce the size and cost of a variety of general illumination products, including flashlights, emergency lighting, garden lighting, and poolside lighting.
The driver is packaged in an optimized small footprint, low profile DFN package. The company boasts that the highly integrated DLD101 LED driver provides designers with significant board space savings, with the package's high thermal efficiency, which enables higher power dissipation than comparable SOT23 ICs.
The DLD101 driver integrates a 'base accessible pre-biased transistor' to incorporate biasing resistors on chip. The company says that this transistor allows the allows the designer to adjust the LED current setting now via a single external resistor, without the need for an additional boost transistor. A high drain current 60V N-channel MOSFET has been used instead of a bipolar transistor for the pass element, to reduce overall bias current.
The company says that in addition to reducing the PCB size and external component count of alternative LED driver solutions, the DLD101 completely removes the EMI signature associated with switching regulator solutions.
The DLD101 1A linear mode constant current LED driver is priced at $0.25 each in quantities of 10K. Company News Release Veteran-owned Aerospace Company Recognized for Completing $7.7 Million Air Force Contract LIGHTimes News StaffMarch 5, 2010...Patriot Taxiway Industries, of Lomira, Wisconsin USA, recently completed a large scale government contract to supply the U.S. Air Force with 2000 Dual Mode Portable Stand Guard LED lighting systems to 28 Air Force Bases worldwide. The company was featured in Vetrepreneur magazine as an up and coming veteran-owned business. The completion of the contract was even more impressive given that the company currently has merely 15 employees, 11 of which are veterans.
Company News Release
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Newport Digital Technologies Develops LED Digital Signage Solution with WI-FI, 3G and WiMAX Wireless Connectivity LIGHTimes News StaffMarch 5, 2010...Newport Digital Technologies, Inc. reports having launched an LED digital signage solution that offers wireless high definition video and audio streaming that is compatible with 3G networks such as AT&T and Wi-Fi and WiMax networks. According to Newport Digital Technologies (NDT), the LED digital signage solution will provide modular and customizable sizes for displays ranging from 50 inches to stadium-size applications. The company says that the solution will also include a digital content and delivery management system, allowing the end user to remotely manage the digital content for a signage display with a laptop and Web browser application.
“This wireless LED digital signage solution is another significant achievement of NDT’s to bring leading-edge technology through its collaboration with its technology incubator partners, the Institute for Information Industry (III) and the Industrial Technology Research Institute (ITRI),” said NDT CEO Michael Lutton. “This product line reflects the company’s ability to continue to bring leading-edge technology to market in a cost-effective manner and is now available to our AT&T and other channel partners. We anticipate this unique wireless signage solution to generate significant revenue for NDT in calendar years 2010 and 2011."
“The 3G, Wi-Fi and WiMax features will enable this signage solution to have video and audio streaming connectivity anywhere there is 3G, Wi-Fi or WiMax network,” commented Richard Tanimoto, NDT Senior Managing Director. “The customizable display sizes will offer a myriad of solutions that include retail, public, commercial buildings, sporting event venues, where digital content is important and meaningful for business and government applications.”
Company News Release Honeywell LED Wingtip Lighting Now Standard on Airbus A320 Family Aircraft LIGHTimes News StaffMarch 5, 2010...Honeywell announced today that its LED wingtip navigation lighting is now standard on new production Airbus A320 Family aircraft, comprising the A318, A319, A320 and A321.
Honeywell boasts that its LED wingtip navigation lighting lasts up to 40 times longer than current halogen technology, greatly reducing operator maintenance costs. The company indicated that drop-in LED replacements make maintenance quicker and easier.
"Honeywell's LED lighting solution ensures safety by guaranteeing light output is always bright enough to be compliant with Federal Aviation Regulations (FAR)," said Jeff Johnston, vice president of Platform Components, Honeywell Aerospace. "Our technology accurately determines the life of the light to ensure continued airworthiness instead of letting it dim beyond standards, which allows operators to proactively plan maintenance."
Honeywell offers retrofit LED wingtip lighting for the A320 Family also. It requires no aircraft modification for the lighting installation. This product is part of an overall suite of fourth generation LED aircraft lighting products that the company has provided for commercial and military planes for more than a decade.
Honeywell News Release
RPI Student Finalist in Research Award for Study of Efficiency Droop-Combating LEDs LIGHTimes News StaffMarch 5, 2010...Jiuru Xu, a physics and astronomy student at Rensselaer Polytechnic Institute, is one of the finalists in the running for the Lemelson-Rensselaer Prize, according to an article in the Troy Record. His research focused on a new type of LED that reduces the little-understood "efficiency droop" that causes LED light bulbs to lose efficiency as they receive higher electrical currents.
The annual Lemelson-Rensselaer Prize is awarded to a Rensselaer senior or graduate student who has applied a technology in a new way, created or improved a product or process, redesigned a system or demonstrated remarkable inventiveness. The prize is funded through a partnership with the Lemelson-MIT program at the Massachusetts Institute of Technology, which has given a similar prize to outstanding student inventors at MIT since 1995. iSuppli Predicts LED Shortage in 2010 LIGHTimes News StaffMarch 2, 2010...iSuppli Corporation warns that the global supply of LEDs is facing a shortage in 2010. The company further warns that the year may end in acute undersupply unless production capacity is increased. The company says that in 2009 consumption of LEDs reached 63 billion units, up from 57 billion in 2008.
iSuppli estimates that the overall LED consumption for 2009 came
"dangerously close" to the industry’s total capacity of 75 billion units. The company says that many LED manufacturers were operating at nearly 100 percent utilization levels.
“It is clear that demand is outstripping supply,” said Jagdish Rebello, senior director and principal analyst for wireless research at iSuppli. “With LED market growth forecasted to rise by double-digit percentages for at least the next three years—including 2010—a drastic undersupply situation could occur this year unless additional capacity is brought online to meet the increased demand.”
LED -backlit LCD TVs are demanding more and more LEDs.
iSuppli points out that unlike notebooks, which typically use 50 LEDs, or monitors, which employ about 100 LEDs, LCD-TVs on average consume anywhere from 300 to 500 LEDs per panel. Additionally, the company notes that LEDs used for backlighting of LCD-TVs demanding a high level of uniformity. Therefore, iSuppli says that the main impact of the shortage will be on LEDs for LCD TV panels. iSuppli News Release
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Barco LED Tiles and Projectors Animate Chinese Spring Festival Backdrop LIGHTimes News StaffMarch 2, 2010...This years Chinese Spring Festival, a gala event is broadcast annually on the eve of Chinese New Year by state-run China Central Television (CCTV), reportedly captured 96 percent of the Chinese television view audience on the mainland. The audience of 700 million-plus viewers worldwide, included large numbers of people watching the show live via the internet.
The CCTV Spring Festival Gala has grown into a genuine cultural phenomenon since its inception in 1982. It runs more than four hours and features a colorful assortment of entertainment, including pop songs, dances, crosstalk, stage comedies and drama, acrobatics and other folk arts.
This year CCTV deployed a high definition LED backdrop as the show's centerpiece. The enormous LED backdrop, measuring 18 x 9 meters, has a physical resolution up to 2952 x 1440 pixels. It utilizes 820 Barco ILite 6BK tiles. Barco contends that it is the largest indoor LED display in China today. The ILite 6 BK is a 6mm black LED display with excellent contrast and modular design that allows displays of nearly any shape and size to be built. Additionally, four Barco FLM HD20, the 20,000 lumens native HD projectors, were deployed on stage. Barco News Release
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Sharp Introduces MiniZeni LED Series with CRI of 87 LIGHTimes News StaffMarch 2, 2010...Sharp has introduced a new series of high power LED modules called MiniZeni. It is reportedly the progeny of the company's Zenigata series.
The MiniZeni series reportedly features a CRI value of 87 and a long service life. Sharp says that the LEDs come in compact packages, are extremely flat, economical and bright.
Sharp points out that the 'MiniZeni' LED modules are substantially smaller than the models of the ZENIGATA LED modules measuring 15 x 12 x 1.6 millimetres. However, the company boasts that they only require 56% of the volume of their parent with approximately the same light output. An ceramic plate is also used as the carrier material. They have a light output of up to 410 lumens (depending on the module), a substantially improved CRI value of at least 87 at all colour temperatures , Sharp sets new standards in light technology. The 6.7 W Sharp 'MiniZeni' series has a square LED matrix consisting of a total of 45 LEDs that are arranged in fifteen parallel-switched series of threes. and achieve a luminous flux of 355 to 410 lm, depending on the model.
The matrix of the 3.6 W versions consist of a total of 24 LEDs that are arranged in eight parallel-switched series of three and achieve a luminous flux of up to 230 lm. The color temperatures of the LEDs are from warm white (2700K) to cool white (5000K).
Sharp says that 'High colour rendering' LED modules such as its MiniZeni Series are ideal for applications such as photography, medical technology (e.g. for OP lights), in shop window decoration and also in the presentation of merchandise.
Sharp News Release
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Commentary & Perspective...
Breaking SSL barriers... and ratting out the fiends Tom Griffiths - PublisherMarch 5, 2010..."Records are made to be broken," quotes the old adage, and it is never
more true in vibrant technology areas such as LED lighting. Two of solid state
lighting's 'technology barriers' have recently been broken with a recent announcement
from Cree of lab
results for 200+ lumen-per-watt (lm/w) from a power LED, and from BetaLED
with new
100 lm/w exterior soffit luminaires. While barriers may be just a another
number, they also have significance to humans because they build belief. In
some cases, it's belief that a particular task really can be accomplished. Sir
Edmund Hillary succeeded at climbing Mt. Everest, and now about 150 people reach
the summit of that mountain each year. In other cases, it demonstrates that
a barrier is not a physical one, but a mental one. The four minute mile was
deemed by many to be "unbreakable" due to human physiology. "Not
enough capacity to absorb oxygen, and it's simply too long a span to maintain
that anaerobic condition," was a common argument. Then in May of 1954,
Roger Bannister broke the barrier. While that was a huge accomplishment, even
more stunning was that it was broken a second time by Bannister's closest competitor,
John Landy, just six weeks later. This wasn't a one-off miracle performance.
The barrier wasn't a physical barrier, but a psychological one. In classic "did
it second" form, Landy took the approach that "it wasn't really a
barrier" at all and contended that, It has nothing to do with psychology,"
he was quoted as saying. "It was just a matter of having the right runners
at the right level of training and the right set of circumstances." Meanwhile
the "barrier" had stood and been argued-over for over decades, while
human physiology hadn't gotten better. People had simply been training to get
as close to the 4 minute mile as possible, but not necessarily to get under
it. Once the "barrier" was broken, perceptions changed to "how
much below it can we get. Once there were at least two believers", 9 or
10 managed the feat in the next 24 months with the new records continuing to
be set 18 more times from 1955 to 2000!)
It wasn't that long ago when some were suggesting that 200 lm/watt would be
close to all we could expect out of a power LED source, and I remember charts
showing LED efficacy showing a real asymptote kicking in around that 200 lm/w.
The DOE's LED lighting roadmap has actually been adjusted at least once to reflect
the efficacy growth curve exceeding the time frames that the industry originally
expected. When asked for some thoughts on "the barrier", Cree's New
Business Development Director, Mark McClear commented that, "By hitting
that mark, I think it has been pretty clearly demonstrated that there is still
more room to grow. Breaking this 'barrier' clearly establishes LEDs as the most
energy-efficient artificial light source." Cree has been very reliable
about turning "lab results" into production-available products in
a12 to 18-month time frame.
The second recent accomplishment was breaking that 100 lm/w "barrier"
at the luminaire level. I suspect that Beta isn't the first to claim the accomplishment,
but I do know that they have been one of the consistent performers in the exterior
SSL lighting space, and are probably the most visible brand in that segment.
And if they said it, that we can expect it is true. While 100 lm/w doesn't suddenly
shift the business case in comparison to 96 or 98, it is easy to recognize that
"more than 100" is something that the industry can latch onto in order
to stake claim to offering the highest efficacy solutions. Our achievement
of reaching over 100 lumens-per-watt delivered in outdoor LED luminaires demonstrates
the advantages of LED technology over HID, said Christopher Ruud, president
of BetaLED, a division of Ruud Lighting.
Hopefully what will be memorable here is that the 100 lm/w mark is being achieved
'on the target'. As Ruud explained, Lumen-per-watt ratings on traditional
lamp sources are misleading because they dont account for inefficiencies
of the ballast, reflector or lens. Lamp manufacturers have claimed 100 lumens-per-watt
with conventional light sources but this was not a measure of total lumens exiting
the product. While HID technologies reached the 100 lumens-per-watt mark
at the lamp, i.e. bare source, the light output was not directed in a useable
fashion. Up to 40 percent of the bare lamps output can be lost to
ballast, reflector and lens inefficiencies. BetaLED integrates LED chip
technology with optical performance and an optimized fixture design to maximize
light output at the source and on target. This delivered, targeted-lumen output
is the most efficacious luminaire to date, and further proof that an LED is
the most efficient light source in the industry."
I think Mark summed it up nicely with a thought on the ultimate relevance, outside
of this or that number. "Raising the performance bar in brightness and
efficacy is really about economics. Each advance in LED performance lowers LED
lighting product costs, opens new markets and applications and brings the LED
Lighting Revolution to more and more people." The performance continues
to march forward regardless, but I believe the fact that these 'barriers' have
been broken will really lock into people's minds that "LED lighting can
do it".
Time to start calling out the violators?
In my marketing life, I have never been one to focus others' attention too
much on what the competition is doing, generally preferring to simply "outperform
and ignore them" rather than make more direct accusations of their exaggerations
or 'specsmanship'. That admittedly colors my thinking to create some distaste
on those that might take a different approach. But things have changed, I believe.
For the LED lighting market, as LED efficacies come up, new entrants are better
able to claim that their luminaire, or their "integral replacement lamp"
if it is an LED bulb or LED tube type of design, is a cost effective replacement
for an incandescent, fluorescent or HID source. The specs make the case, and
while in the past, if a company was claiming 50 lm/w but only putting out 40,
it didn't really matter all that much since no rational decision maker was going
to choose their solution compared to a fluorescent or HID incumbent except in
a few specialized cases. Generally, when you have a specialized case, extra
diligence is required and the truth will be uncovered in short order. A bad
apple doesn't have to ruin the whole bushel in most of those real-world circumstances.
But as LEDs really do become recognized as the most efficacious source out
there, the risk to the industry is increasing. The decision maker sees enough
luminaires from reliable suppliers to be putting out 80 lm/w and more, so it
starts to sink in that such performance isn't the special case that it once
was. As their guard comes down, so does their risk aversion and skepticism.
They test a few top notch suppliers, and find those suppliers are meeting the
specs they claim. "Looks like the claims are reliable," they say to
themselves. Then along comes a supplier whose name has been out there, and who
is claiming a spec along the lines of what the decision maker has seen, with
the addition that the "new guy" is showing a substantial cost savings.
Makes sense... the two progress curves are "increased performance at the
same price" and "similar performance at a lower price" especially
from lower-overhead and potentially more agile new entrants. Problem is, the
manufacture is lying, or using inferior materials, and with the decision maker's
guard down, it may not be discovered until hundreds of units are installed (especially
if they are replacement lamps). The industry gets a black eye.
So what should be do? Our suggestion is that maybe it's time to reset the industry's
"politeness meter" to be oriented towards protecting the customers,
and start calling out the blatant violators. At least one resource for that
is in the Energy Star realm. Recently, we even let one slip through, as a company
that signed up as an Energy Star "partner" projected the story that
it was due to its product performance. "Partner" says "we want
to support the Energy Star program" not "we have Energy Star qualified
products". And Energy Star is pretty clear on its policies. "Partner"
can't be used to imply the products are Energy Star approved, whether the mistake
is made intentionally or not. There's no fine print about it either. Personally,
I think the Energy Star "brand" is well enough established that the
use of the phrase "partner" should be scaled back to include only
those companies that have at least one product that is actually certified for
the mark. They may have other products that aren't there yet, or for which a
category doesn't exist, but having at least one would probably take us 90% of
the way towards eliminating the problem, both because ignorance would not be
an excuse, and because violation of how "partner' is used would put the
company at jeopardy of losing their Energy Star approval on a product that they
invested effort in getting the mark attached to. We are advocating that violators
be reported. If you see what you believe to be the improper use of the Energy
Star Partner mark, or see claims of an LED replacement lamp as being "Energy
Star qualified" (the specs don't kick in until August), you can and should
report them to ssl@energystar.gov. If you have questions about
the solid state lighting and compound semiconductor industries or
have
news or views to share, we want to hear from you! Feel free to contact
us anytime.

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