Atlantic City Casino Claims 'World's Largest Outdoor Video Display' with Covered 500 Ft. Tower
Source/Type:  LIGHTimes Online - News - Staff reports

Author: LIGHTimes News Staff

May 18, 2010... Harrah’s Resort Atlantic City is likely the largest outdoor video display. All four exterior walls of the 500 foot-tall tower are equipped with LEDs that combine to make a an enormous dynamic video display created by Specialized Productions Inc (SPI). SPI specializes in digital signage content creation, primarily for the casino and gaming industry, and in designing entire digital signage and audio/visual systems.

"You see it for miles," said Mike Tully, vice president of Specialized Productions Inc. (SPI), the company that designs most of the digital signage content for the Harrah’s building. "It’s almost like the old days when you used to have those searchlights in the sky and people would know ‘Hey, something interesting’s happening over there,’ but this is more dynamic."

The building’s LED system is run through a C-nario digital signage playback platform, Tully says, which converts the huge initial image files from SPI into six smaller light panel shows for the four exterior walls of the building. The building itself becomes a digital signage installation promoting upcoming events at Harrah’s. It reportedly can be seen from as far away as the Atlantic City Expressway a mile or two away, according to Todd Rickenbach, national sales manager for SPI. Such extreme visibility is further proof, he says, that the possibilities of digital signage are effectively endless.

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